Brad Coates

I help carriers, MVNOs, MVNEs, and ISPs launch and grow modern mobile services — with less complexity and way fewer headaches.

Over the past 13+ years, I've led product, engineering, and GTM for some of the most respected names in telecom. I've built full-stack BSS/OSS systems, scaled subscriber bases into the hundreds of thousands, and helped teams go from "we should do mobile" to "we just launched."

My sweet spot: eSIM-first, app-based onboarding and activation flows that users actually enjoy — while increasing revenue, retention, and operational efficiency.

I work across product strategy, vendor selection, architecture, and rollout — helping teams move faster with scalable, modern systems.